The Partnership wanted to create a spirited, youth-targeted program that would serve as a resource for young people to think about their relationship with drugs and alcohol that would work in conjunction with the online resource Above the Influence.
In order to achieve this goal, Immersive developed the wreckED concept and theme based on a single premise: consider checking yourself and your friends or risk getting wrecked. The wreckED name was designed to resonate with the target audience and align with the educational (ED) aspect of checkyourself.com.
A three-part program experience was created, including a video presentation produced in partnership with A&E Intervention TV show, an interactive card game, and a discussion. Attendees were provided a wreckED sticker to help spread word of mouth about the program and direct people to the site.
An immersive educational program targets tweens and teens of all learning styles to help
young people better identify and understand the behaviors, risk factors, and consequences of drug use.
WRECKED VIDEO IN PARTNERSHIP WITH A&E INTERVENTION TV SHOW