Partnership for Drug-Free Kids | Social Change Program

STRATEGIC CHALLENGE

The Partnership wanted to create a spirited, youth-targeted program that would serve as a resource for young people to think about their relationship with drugs and alcohol that would work in conjunction with the online resource Above the Influence.

IMMERSIVE EXECUTION

In order to achieve this goal, Immersive developed the wreckED concept and theme based on a single premise: consider checking yourself and your friends or risk getting wrecked. The wreckED name was designed to resonate with the target audience and align with the educational (ED) aspect of checkyourself.com.

A three-part program experience was created, including a video presentation produced in partnership with A&E Intervention TV show, an interactive card game, and a discussion. Attendees were provided a wreckED sticker to help spread word of mouth about the program and direct people to the site.

OUTCOMES

An immersive educational program targets tweens and teens of all learning styles to help
young people better identify and understand the behaviors, risk factors, and consequences of drug use.

WRECKED VIDEO IN PARTNERSHIP WITH A&E INTERVENTION TV SHOW 

 
CLICK TO VIEW PROJECT IMAGES
 

Testimonials

"Immersive is the genius behind the wreckED program, and by far one of the country's most innovative youth marketing agencies. The key to wreckED's success stems from the program's ability to effectively engage teens and generate authentic discussion. Across the globe, young people LOVE it and our volunteers run with it. wreckED is creating positive social impact and we could not be happier with the role, talent and expertise of Immersive Youth Marketing."

Mike Townsend, Director Meth Demand Reduction Program  |  Partnership for a Drug-Free America

More Case Studies