San Diego Food Bank | Social Change Marketing

The Jacobs Cushman San Diego Food Bank (SDFB) needed a fresh image and positioning to accurately communicate its revitalized new organization and corporate vision.

Our insights led us to build the SDFB brand around the concept of people coming together to help those in need. We wanted the new brand to educate and connect San Diegans and create an open arms movement to helping and donating while not alienating those in need. The new look is more relevant to today’s true face of hunger. It is approachable and modern as those in need are not just the homeless, they are also our next-door neighbors and friends who have suffered during the economic downturn.

Branding Campaign Included: Brand positioning study, logo and corporate identity redesign, promotion and collateral system with templates and brand style guide, website, truck graphics, social media campaign, and food drive event campaigns.


"ParkerWhite has been a valuable partner to the Jacobs & Cushman San Diego Food Bank since we became an independent organization in 2008. Their team was tasked with creating a new, fresh brand for the organization that illustrated our enhanced mission while retaining our identity as an established community resource. ParkerWhite’s talented team delivered an exceptional, comprehensive service. From a visionary new logo to printed collateral, a new website to a beautifully designed truck fleet, ParkerWhite demonstrated that it truly is a full service agency. Their work for the Food Bank has garnered accolades from all of our stakeholder groups, and we owe ParkerWhite a depth of gratitude for their outstanding work and generous support for our mission."

Eugene “Mitch” Mitchell  |  Chairman, Jacobs & Cushman San Diego Food Bank

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