Qualcomm | Consumer Insights + Ideation Workshops

STRATEGIC CHALLENGE

Qualcomm approached Immersive Youth to help management to keep its finger on the pulse of generation z. The challenge was to develop a forum for communication, where authentic dialouge between young consumers and Qualcomm engineers could be facilitated.

IMMERSIVE EXECUTION

A YouthVine™ online sounding board was developed to facilitate communications about youth culture trends, virtual reality, wireless technology usage, mobile device preferences, gaming, and streaming media consumption with 300 tweens and teens across the U.S.

Co-creation workshops were executed to help inspire future-looking mobile technology products through experiences that were highly engaging and informative. Each session was personalized and delivered innovative early-stage product ideation.

OUTCOMES

Immersive proved to be an valuable tool for Qualcomm’s top 50 product engineers looking for an effective way to bring the intended target audience into the conversation to gain consumer insights, conduct needs finding, and spark inspiration for what could be made. By using YouthVine™ in the early-ideation stage, Qualcomm engineers were transported into the lives of the Gen Z target audience and established empathy with who they are developing future mobile technology products for.

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Testimonials

"Gregg Witt and the Immersive team led a thoughtful and highly engaging youth insights program for Qualcomm's top 50 product development engineers, and that's no easy feat. The insights we gained were game changing, actionable and exceeded our expectations!"

Fred Kim, Product Management and Business Development  |  Qualcomm

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