Young consumers love how the Givit app makes smartphone video editing simple. And, its sticky social features keep users returning to the app. Still, Immersive was able to provide a valuable insight that non-users needed an online platform where they could experience the brand, view trending edits and begin to socialize around existing content in order to drive Givit app downloads.
To design a new user experience outside the app required a keen understanding of Givit’s vision, core app functionalities, and knowing the wants and needs of their growing youth market user base. Building on Givit’s app strategy, Immersive created a suite of engaging web pages, with a captivating rolling video on the home page, a customized set of reward icons, and unique messaging to resonate with their diverse youth and young adult audiences.
Immersive introduced a revitalized design style and unified approach that seamlessly marries the website with the app experience to drive downloads. This refresh contributed to an acquisition of over 500,000 new and active users over a short time span of 6 months.
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