stats & perspectives

Stats & Perspectives for Youth Marketing Professionals

77% of youth consumers are more likely to buy a product when an advocate recommends it.
Nielsen, 2013
"Yes, I sleep with my phone next to my pillow. Who doesn’t?"
Jared, Age 18, YouthVine
"Despite common beliefs, when it comes to major purchases like cars, millennials are less likely to trust online research or reviews and far more open to a salesperson or customer service agent than their Gen X predecessors who ran from them."
Joel Brubaker, Digital Media Strategist, Immersive
48% of teens ages 14-17 have bought something online. Just under six out of ten girls make online purchases compared to just under half of boys in the same age group.
Pew Research, 2013
By next year, millennials will account for 36% of the U.S. workforce and by 2025, they will account for 75% of the global workplace.
U.S. Bureau of Labor Statistics / The Business and Professional Women's Foundation