stats & perspectives

Stats & Perspectives for Youth Marketing Professionals

True digital natives, 46% of Generation Z are connected 10+ hours a day
PewResearchCenter
92% of Generation Z report going online daily
YouthVine
9.7% of adults say their children influences 100% of what they buy
Forbes
Gen Z will be the last white-majority generation with non-Hispanic whites only representing around 53% of this group
PewResearchCenter
With more than 83 million members, Gen Z is the most ethnically diverse generational cohort the U.S. has ever seen
Forbes