Stats & Perspectives for Youth Marketing Professionals
40% of Gen Z say social media has a direct impact on their happiness
73% of teens use a social media app
Teens spend on average 9 hours a day consuming media
In 2015, over 80% of Generation Z were active, with 25% being active to a healthy level
Physical Activity Council
Tweens and teens respond better to social media influencers and peer word-of-mouth than to traditional push advertising.