stats & perspectives

Stats & Perspectives for Youth Marketing Professionals

41% of teens are now on Snapchat and only 23% of them are still using Facebook
YouthVine
Gen Z expect unpolished content that tells your branded stories in the most authentic and inspiring ways imaginable
Immersive Youth Marketing
Gen Z consumers control an astounding $76 billion in discretionary spending annually.
Piper Jaffray
Instagram is the “go-to-app” for the majority of teens, and 20% of them use it most often.
PewResearchCenter
The majority of tweens and teens still prefer to shop the old-fashioned way, in brick and mortar stores
eMarketer.c