stats & perspectives

Stats & Perspectives for Youth Marketing Professionals

Hispanics represent almost a quarter (23.5%) of Generation Z
Forbes
If left with only one device, 0 out of 10 teens would choose to keep their television
Wilderness
Gen Z crave real time connections to the daily life of popular social media creators and celebrities
YouthVine
YouTube remains Gen Z's favorite website with 70% spending more than 2 hours a day on it
PewResearchCenter
One in three teens sends over 3 000 text messages a month
PewResearchCenter