Just as most brands are finally starting to understand the mindset of millennials, a new generation is rising. Generation Z—young people who were born from 1995 onwards—is growing up, making its presence known, and influencing purchasing decisions.
Traditional marketing doesn’t work for Gen Z. Marketers today, need to embrace social technologies and new forms of storytelling. Based on YouthVine insights, Gen Z consumers respond to more spontaneous, unfiltered, and funny content from real people in visual marketing tactics. Videos and real-time images —especially short ones like those created via Instagram stories and Snapchat—are what resonates with tween and teen customers most.
Brands, agencies, and researchers still have a lot of work to do in order to deepen their understanding of this generation. Below is an infographic that paints a high-level picture of the Gen Z landscape for brands new to youth marketing.
Written by Sindbad Khlif