Youth Insights, Expert Commentary, & Agency Culture
Get To Know Gen Z: Massive Influencers Of Family Spendings

Get To Know Gen Z: Massive Influencers Of Family Spendings

While some brands still think they can survive without developing a Gen Z focused marketing strategy, most of them realized the extraordinary buying power of this generation.

According to a 2016 study by Piper Jaffray, Generation Z control an astounding $75 billion in discretionary spending annually.

Below are some data that should convince brands and marketers of the importance to invest in their youth marketing strategies.

 

For more information to successfully engage and attract teen consumers we recommend to read:

Written by Sindbad Khlif

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