Youth Insights, Expert Commentary, & Agency Culture
Category: Technology

3 reasons Snapchat is killing the social media game

Over the last few years, Snapchat has been the fastest growing social network and has caught on like wildfire amongst high school and college students nationwide. Snapchat has become so rampant that it earned itself a place in our language, and a study from the Pew Research Center shows 41% of teens use the app on a regular basis. Below are 3...

7 Ways Pokemon GO is Helping Brands Catch Gen Z and Millennial Consumers

1)    For only $1.19 an hour, fashion retailers targeting Millennials are utilizing Lure Modules as part of their marketing strategy to catch Pokéballs and previously rocked threads in style. 2) Fast food restaurant chain, Whataburger is capitalizing on Pokémon Go craze by posting photos on social media of a Pokémon ...

Global Internet Trends Report: Youth Market, Technology, and More

We're inspired by Mary Meeker, a former Morgan Stanley Internet analyst and now partner at venture-capital fund Kleiner Perkins Caufield Byers, she recently delivered her annual Internet trends report at this year’s Code conference in California. Here are her slides:   2016 Internet Trends Report from Kleiner Perkins Caufield & Byers   Some highlights from the presentation: There...

Youth Marketing Lie #2: Believing Rented Social Media Triumphs Branded Digital Property

Before creating and promoting content on social media platforms, we challenge brands heading off into the digital ocean to ask themselves what they plan to achieve. Rented land (non-owned, 3rd party social and digital media channels) provides the youth audience reach needed, but if you don’t bring your targeted consumers back to port (your website, landing page, app...

How To Build A Brand Like A Pixar Movie

In 1979, Star Wars creator George Lucas and computer scientist Ed Catmull established the foundations of what was initially a digitally-enabled special effects business. Seven years later, Steve Jobs acquired the studio, renamed it Pixar, and gave birth to some of the most successful animated films, including Toy Story, Finding Nemo and The Incredibles. Today, it is one of the world'...

How Netflix Enhances The Customer Experience

"Here's the dark, dirty secret about big data," Todd Yellin confided in his audience at South by Southwest (SXSW) 2015. "It is a mountain of excrement. With little pieces of gold buried in there." Drawing on more than a decade at Netflix, including over five years in his current role as vp/product innovation, Yellin explained how the company –...

Tomorrow’s Shopping Experience According To Youth (Part 5): The Expectations

About The Study Global Youth Retail is a GfK proprietary study carried out in 10 countries (US, UK, Germany, Italy, South Korea, Brazil, Russia, India, China and South Africa). The total sample of 7,266 people includes a boosted sample of circa 5,000 16–21 year olds. The study explores attitudes and behaviors across grocery, personal care, fashion, mobile and personal electronics. Meeting Young Shoppers'...

Tomorrow’s Shopping Experience According To Youth (Part 4): Online Shopping Barriers

About The Study Global Youth Retail is a GfK proprietary study carried out in 10 countries (US, UK, Germany, Italy, South Korea, Brazil, Russia, India, China and South Africa). The total sample of 7,266 people includes a boosted sample of circa 5,000 16–21 year olds. The study explores attitudes and behaviors across grocery, personal care, fashion, mobile and personal electronics. Barriers To Shopping...

Gen Z Marketing: How Microsoft Adapted To A New Demographic

On May 16, 2015, Tyler Blake received his BA from Babson College in Wellesley, Massachusetts. Four days later, he was on stage at the ad:tech San Francisco 2015 conference, featuring as an integral part of a "Beyond Millennials: Generation Z and Where They Are Taking Marketing" panel. The story behind his four-day coast-to-coast adventure rests in a variety of marketing activities that...

Tomorrow’s Shopping Experience According To Youth (Part 2): Mobile Usage

About The Study Global Youth Retail is a GfK proprietary study carried out in 10 countries (US, UK, Germany, Italy, South Korea, Brazil, Russia, India, China and South Africa). The total sample of 7,266 people includes a boosted sample of circa 5,000 16–21 year olds. The study explores attitudes and behaviors across grocery, personal care, fashion, mobile and personal electronics. Mobile Shopping Habits ...

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