Youth Insights, Expert Commentary, & Agency Culture
Category: Gregg Witt

What One Group of High School Students Think About Social Media

A few weeks ago, our Chief Engagement Officer, Gregg Witt delivered an inspirational talk on “finding your passion and putting it into action" for teenagers interested in content marketing careers at Youth Campaigns Headquarters. Afterwards, he sat around the table with 13 teenagers to hear their unfiltered perspectives on social media, and the apps they prefer to use for sharing...

7 Generation Z Trends Impacting Consumer Brands In 2016

Youth and digital marketing trend predictions intended to inform and inspire The youth market segment is amongst the most dynamic sectors in the marketing industry, and we’ve chosen a few youth-relevant trends that go beyond the “year of smartphone revenue”, customer experience, and agility. We hope you enjoy these 7 insightful trends selected from our Q4 study. ...

Brand Relevancy With Gen Z: It’s About Hyper-Segmentation and Relatability

As one of the key speakers at the AMA’s (American Marketing Association) Art of Marketing Conference. Our Chief Engagement Officer, Gregg Witt, was stopped for an impromptu interview in the lobby with AMA CEO, Russ Klein. This brief conversation highlights how brands and marketers are successful with reaching Generation Z peer to peer marketing. For the full interview,...

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