Youth Insights, Expert Commentary, & Agency Culture
Category: Social Media

3 reasons Snapchat is killing the social media game

Over the last few years, Snapchat has been the fastest growing social network and has caught on like wildfire amongst high school and college students nationwide. Snapchat has become so rampant that it earned itself a place in our language, and a study from the Pew Research Center shows 41% of teens use the app on a regular basis. Below are 3...

Youth Marketing Myth: Influencer Marketing Is A Quick Fix

Influencer marketing is undeniably one of the most popular industry buzzwords today, and these creative partnerships with social media personalities/creators continue to play a significant role in youth targeted content marketing. However, many brands have a misconception that influencer marketing is a low-cost, quick fix solution that will impact their social media overnight--this couldn't be further from the...

Youth Marketing 101: How to win the hearts and minds of Gen Z

Just as most brands are finally starting to understand the mindset of millennials, a new generation is rising. Generation Z—young people who were born from 1995 onwards—is growing up, making its presence known, and influencing purchasing decisions. Traditional marketing doesn’t work for Gen Z. Marketers today, need to embrace social technologies and new forms of...

Why Snapchat Marketing is the Key to Target Tweens and Teens

There is no better way to successfully engage your audience than communicating where your audience is, and data proves tweens and teens are the most active Snapchat users. While 41% of teens are now on Snapchat, only 23% of them are still using Facebook. The fact remains, teens desire parent-free social media destinations. In addition to being the favorite social network for...

Gen Z Marketing Tips: Create a Powerful Social Media Vanity URL

Like the word implies, a social media ‘Vanity’ URL is a critical starting point to position your brand in the minds of Gen Z audiences. Unifying your website URL and social media channels with your brand name is the obvious best practice for effectively building your digital footprint. However, for some brands, creating a social media handle that...

7 Ways Pokemon GO is Helping Brands Catch Gen Z and Millennial Consumers

1)    For only $1.19 an hour, fashion retailers targeting Millennials are utilizing Lure Modules as part of their marketing strategy to catch Pokéballs and previously rocked threads in style. 2) Fast food restaurant chain, Whataburger is capitalizing on Pokémon Go craze by posting photos on social media of a Pokémon ...

3 Common Challenges for Brands Marketing to Generation Z

1. Approaching Gen Z Differently Than Their Millennial Parents YOUTH MARKETING TIPS: Probe deeper to understand your targeted youth audience behaviors, motivators, and stages in life. Use these insights to identify the content and styles of engagement that will resonate with them. Cultivate relationships by defining a voice that is “peer-to-peer” yet feels aspirational. Make it a company objective...

4 Reasons Why Bonobos Menswear Appeals to Generation Z

Bonobos is an e-commerce-driven apparel company headquartered in New York City that designs and sells men’s clothing. Bonobos offers a full line of men's suits, trousers, denim, shirts, shorts, swimwear, outerwear, and accessories. The company was founded by Stanford Business School Housemates Andy Dunn and Brian Spaly, and launched exclusively online in 2007. Bonobos is one of several...

What One Group of High School Students Think About Social Media

A few weeks ago, our Chief Engagement Officer, Gregg Witt delivered an inspirational talk on “finding your passion and putting it into action" for teenagers interested in content marketing careers at Youth Campaigns Headquarters. Afterwards, he sat around the table with 13 teenagers to hear their unfiltered perspectives on social media, and the apps they prefer to use for sharing...

Consumer Insights: Why Generation Z Is Obsessed With Cara Delevingne

3 Insights Consumer Brands Can Learn From Delevingne Aside from being a stunning model-turned-actress, Cara Delevingne (age 23) is a real social media character that connects with Generation Z worldwide. She is a powerful celebrity influencer (to say the least), with more than 24 million followers across her social media accounts. This girl knows how to market herself and keep connected with her...

Topics