Youth Insights, Expert Commentary, & Agency Culture

Effective Use of Music in Advertisements

Is it just me, or have TV advertisers been using some really good music these days? I mean, the other night I was about to fall asleep when I heard a catchy song coming through the television.  I opened my eyes and actually watched the commercial, all the while humming along to the tune.  I took note of...

Operation Purple Summer Camp Programs are a Success

Immersive teamed up with the National Military and Family Association to provide no-cost, high-energy youth summer camps at isolated military locations, from Guantanamo Bay to Japan.The experience allowed children of service members to participate in inspiring instructional skateboard camps focusing on skills, style, and discipline, which help create a positive attitude in and out of the skatepark environment. Immersive...

Comic-Con Craziness

So this weekend, Nate, a fellow Immersive Observer, and myself had a chance to attend the 2008 Comic-Con International, the biggest, craziest pop culture event of the year.According to some sales figures, I was amongst 125,000+ die hard fans of video games, TV shows, movies and comic-books from around the world who attended. People of all walks of life appeared dressed...

The Mom and The Marketer

It's a fine line to walk: being a mom and being a marketer. I have to balance my instinctive nature to protect my own children from the thousands of impressions that bombard them daily while working on campaigns to engage youth in our client’s product or services that basically are intended to do the same thing. I find...

The Mashup Round—up

The Immersive team attended the National YPulse Mashup last week in San Francisco. As usual, we gained some useful insight about youth-culture and managed to have a little fun at the same time.We ate fancy dinners (they had cloth napkins!) and put on our boogie shoes for the local youth DJ, but only after observing the presentations and networking...

A Virus We Hope You Catch

Check out this cool video one of our Immersive Observers created for us!Viral Marketing is one of the most effective ways to reach the youth demographic. How do we know this? Because we talk to them ALL THE TIME! Just a few weeks ago we talked to approximately 300 teens and young adults (ages 15-24). Here are some graphical representations...

The Jack Factor!

Immersive Immersive Marketing would like to welcome Jack to the team! Jack joins Immersive as Managing Director. It only took him two days to get comfortable and start wearing his jeans and standard-issue San Diego flip-flops to work.We'll start worrying when he shows up in his robe...***It has become apparent that Jack does not eat, but works during...

Our Boss Is An Alien

But, we love him anyway... - Lindsay, Campaign Manager Lunch Today: burrito, diet coke...

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