The youth market segment is amongst the most dynamic sectors in the marketing industry, and we’ve chosen a few youth-relevant trends that go beyond the “year of smartphone revenue”, customer experience, and agility. We hope you enjoy these 7 insightful trends selected from our Q4 study.
A big thanks goes to our Youthvine participants, a trend-savvy intern (Yvonne Kwan), Disney Inventor Award recipient (Derek Baird), and a former professional skateboarder turned agency exec (Gregg Witt, yeah that's me) who led the project and co-authored this Slideshare.
In this slideshow, 7 Generation Z Trends Impacting Consumer Brands In 2016, you will find
Through Youthvine, we access an influential community of over 1,000 young consumers (ages 9-18) nationwide in an open dialogue, asking the right questions and engaging them with innovative co-creation projects. Over the years, our process continues to reveal the unspoken truths and moments of inspiration that help brands cultivate relevance with young people.
Interested in hearing more Generation Z trends and insights ? Give us a shout!
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