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Mobile phone marketing, otherwise known as digital marketing, is the modern evolution of direct advertising. Direct advertising has always been favored by companies as a personalized and focused way of reaching potential customers and, with the advent of cells, SMS marketing has risen in popularity. SMS marketing is perhaps best defined as the practice of marketing products and services using digital distribution channels to reach consumers in a quick, appropriate, personal and cost-effective way.
The most well-known example of digital marketing is SMS marketing, which has expanded very quickly in Europe and Asia. It is estimated that several hundred million promotional messages are sent through SMS every month in Europe alone. SMS stands for ’short message service’ and is a communication form specific to cells where a short message can be easily sent to any mobile holder. As well as sending material to consumers, advertisers can often encourage consumers to participate in promotional and brand exposure campaigns by encouraging consumers to SMS a specific number at an event in order to enter a competition, to receive a prize or to have their SMS displayed on a multimedia wall at an event. All of these techniques involves the customer through the medium of SMS and creates brand awareness.
There are a range of other methods of digital marketing. One method is sending messages via MMS, which is a multimedia version of SMS, allowing consumers to receive texts with color, pictures and video. There is also mobile web marketing, where businesses advertise marketing goals through websites accessed by cells. Promoters often make innovative use of SMS marketing such as location-based services where consumers are offered tailored marketing and other network-related information and promotional material based on their whereabouts. With the multitude of techniques and options available to businesses, it is no wonder that a recent marketing survey found that 89% of major brands planned to advertise their products through digital marketing by the end of 2008.
SMS marketing is an example of what is known within the industry as “push” marketing. This type of SEO Marketing Tools is the thought behind push marketing is that that the marketer has to send (push) the material to the consumer in order for the material to be received. This is opposite to “pull” marketing, a passive form of advertising, where it is consumers who seek out the material from sources such as websites or blogs.
There are several positives to SMS marketing. Primarily, the attraction is that this mode of advertising can be personalized to the subscriber. This is the ideal in marketing as it means getting the material specifically to the people it’s aimed at, rather than wasting dollars on an broad campaign. The specificity allowed by this mode of promotions, which results in a more economical campaign, is one example why a high return on investment is possible with SMS marketing. Another advantage of SMS marketing is the detailed tracking and reporting of subscribers it permits. Through this form, promoters can track how many people viewed their material and also access detailed data about each consumer such as their name, their age, their demographic and where they’re located. This permits a company to raise profiles of their users; data which then guides future promotional campaigns and, ideally, their success.
It is noted in the industry that push marketing, of which SMS marketing is a type, can help build new revenue and brand reinforcement if it is implemented correctly and appropriately. This is because it makes consumers aware of recent additions that they may not think to seek out already and the way the material is written, and even the fact that the material is being sent by a innovative, hip medium such as SMS, can say a lot about a brand and a business.
There are, however, some negatives to SMS marketing. By its very nature, it must have a mechanism – the mobile – to be able to deliver content. The business, as well, has to make use of specialized hardware and applications in order to send the content to subscribers, which can mean considerable costs. Another disadvantage is the fact that SMS marketing is heavily regulated by the telecommunications industry in response to consumer worries about what data and advertising they get shown. Most Western countries have laws in place that request companies to receive the consent of subscribers before promotional content is received by them and must clearly provide them with an ‘opt out’ choice if they request to stop receiving information. If marketers are discovered to be in contravention of these laws, network providers can block marketing information by companies.
As mobile technology improves, SMS marketing will surely continue to increase in relevance.
Business writing is a occupation where the aim is to produce a quality product that endorses a particular thought, point of view or operation. Brilliant business writing will aim to explain to the reader the merit of the products or thought and why it is perfect for them. Examples of where copyrighting is used and how to write are for TV commercials, newsletters, net sites, billboards and any written material used in promotional media.
A business writer works in conjunction with an art team to produce a multimedia work that employers words, colours and imagery to endorse the goods and promote to the readers. The writer has the responsibility for how to write the written gist of the piece and the art director has the responsibility for the art content of the product, as well as overlooking the finished product itself. The most impressive material is produced when the business writing and art parties join forces and work in harmony.
Business writing is an necessary aspect of the advertising industry as it is responsible for the sayings that stay with us, telling us why an issue is vital to listen to, why a a particular set of goods would be useful to us. Knowing how to write is responsible for the content and, in this way, is alike to a technical writer although a copywriter works to promote merchandise or opinions and not simply to instruct the readers of it.
With the coming of the internet, new prospects have happened for people who know how to write as they work to publicise websites, new products, new services and new opinions through the internet. The internet has also made it quicker for writers to find and get in contact with companies that want their services and to earn a wage from freelance business writing. There are many pages that are now concerned with connecting writers with employers who need to know how to write.
The internet has also meant that writers have needed to learn new abilities, such as SEO. SEO allows for a writer to ensure that their product can be promoted competently through the internet. Using how to write skills such as strategic word placement and the repetition of certain keywords helps the goods to be ranked highly by a search engine, an integral copywriting talent in today’s web-savvy world.
To be a great copywriter, it is necessary to have superb communication skills and know how to write. All business writers should have a have a excellent vocabulary and superb word, spelling and grammar skills. It is also helpful to have some formal qualifications in copywriting and there are many academies and companies that specialize in training you to be a copywriting professional. Many of these academies and businesses offer online courses and there are many guides that also offer guidance.
As a writer, you will find your abilities in demand across the world and across thousands of industries. Not only with publicizing agencies, business writers are in demand for all businesses that have a product, service or thought to promote. Television networks, radio shows, start-up businesses, e-companies, small companies, multinational corporations and everything in between have a need for the promotion of their business and their goods. Many in the copywriting business now work freelance for themselves and are hired on a contractual basis, allowing them to choose the jobs they work on and the businesses they work for, all at times suitable to them.
Business writers are behind some of the most famous advertising campaigns in the world. It was famous copywriter David Ogilvy that created the famous Dove soap slogan “only Dove is one-quarter moisturizing cream” and William Bernbach was a copywriter who came up with the “think small” ad campaign for Volkswagen Beetle, a campaign respected as one of the top publicity campaigns of the 20th century. Therefore copywriting has the power to not only touch the readers but to create a lasting impression on the world through the import of their talents.